Finally, you found the perfect pair of jeans. They fit great and feel fantastic. Basically, you want them to last forever, but that’s not going to happen. In fact, just the opposite is what I’m hearing from my readers: These days, jeans seem to rip and fall apart long before their time, a problem that sent me in search of a solution for how to make jeans last longer.
What I’ve learned is fascinating. The problem is our laundry habits. We’re pretty much washing our jeans to death.
Truth be told, your dream that your favorite pair of jeans should pretty much last forever is not that far from reality. They really should, and they can if you learn these seven simple secrets for how to make denim jeans last longer:
And when I say “rarely,” I mean once every few months—not every wearing or even every week. The trick is to immediately spot treat any spills or stains, then launder them much less frequently. Levi’s CEO Chip Bergh says that a good pair of jeans worn regularly doesn’t really need to be washed in the washing machine, except for infrequently—once every six months. (While I’m not quite ready to follow that extreme practice myself, I have no doubt that I’ve been guilty of washing jeans to death.)
Cold water only
When jeans need to be washed in the washing machine, make sure they’re turned inside out. Then use cold water only, with a small amount of detergent on a delicate or gentle cycle. Even warm water will cause denim to shrink and fade, albeit a little at a time. Still, there goes that great fit and length. Cold water with detergent will clean jeans sufficiently without fading or shrinking. Make sure they’re turned inside out.