You think shopping is what you do when you buy things. That’s true, but it’s more than that. Shopping is a competition with you on one side and retailers on the other. And whenever the store gets more of your money than you planned to leave behind, they’ve executed a brilliant shopping trick. They win.
What follow are the tricks that retailers don’t want you to know. Learn them well and you’ll you’ll turn the tables on them. You’ll start winning at the shopping game!
TRICK: Buy only the loss-leaders and get out of there
A loss leader is something retailers sell so cheap, they’re losing money on the deal. Buy-one-get-one-free (BOGO) is a great example. It’s like bait to get you into the store because they know if they can do that, you’ll buy other stuff at full price. The trick is to take just enough cash so you can buy up all of the loss leaders you will use and then get out of there.
Why stores hate this trick. Retailers hold sales to increase their cash flow—not to save you money. They do anything they can to get you through the door. Statistics tell them that once you’re in the door, there is a high statistical likelihood that you will pick up enough full-priced items to more than make up for that loss leader. It’s a risk on their part and when you don’t follow their plan, they lose. You win.