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I’m having a difficult time wrapping my head around this documented fact: Half of all produce grown in the U.S. is thrown out, while at the same time there is growing hunger and poverty right here in America.

 

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As I read the first paragraph of this news story, I assumed naively that all U.S.-grown produce makes it to market. Then consumers like you and me get it home, let it go bad before we can consume it and into the garbage it goes. That is a factor, but not the whole story.

The truth is that vast quantities of fresh produce are left in the field to rot. It then becomes livestock feed or gets hauled directly to the landfill because of (get ready) cosmetic standards.

Not every potato, watermelon, strawberry or grape cluster turns out photo-perfect. Some are ugly.  And, unfortunately, that means they do not meet retailer and consumer demands for blemish-free, perfect produce.

Just imagine how the retail cost of produce might plummet if all that is produced—even the still-nutritious but ugly produce—were available for sale. More on that in a bit.

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