I am a huge fan of the Internet, for thousands of reasons. And right up there at the top: Reviews. I have come to count heavily on the opinions of others before trying out a new recipe, buying something online, trying a new restaurant, booking a hotel or hiring a service provider. But, I have learned, reviews are not infallible. There is a fine art emerging for how to use a review, and also how to write one.
Security in numbers. It is not wise to rely on a single online review. You cannot know if the review is an “inside job,” meaning the best friend or mother of the new restaurant’s owner posted a 5-star review. However, if there are 27 reviews averaging 4-stars plus the one you think might be bogus, that’s a recommendation you should take seriously. It’s possible that many others happen to agree with “mom.” I find myself visiting www.Yelp.com, for feedback (especially on restaurants), particularly when I travel. Read more