Something is different this year. First, it seems like the holiday season is starting earlier than usual, which is just fine with me.
I love Thanksgiving and Christmas so much, I like stretching the season a bit. But an avalanche of mail order catalogs? Most of them arriving in late August? Not so much.
I’m kinda’ surprised that this year, more than recent years past, far more catalogs are arriving in the mail.
Here’s what I find puzzling: Given the popularity of online shopping, why are companies spending so much money on paper catalogs? These things in full-color are not cheap to produce. But I’m sure marketing geniuses have been paid plenty to figure out that we respond well to hard copy catalogs. And that scares me a little. My best intentions to not order my brains out can easily fall by the wayside once I flip open to see what’s inside. Read more