My frugal philosophy is pretty simple: Scrimp on things that don’t matter to have the money for things that do. Makeup is important to me. I’ll forego other things that aren’t that important to afford quality makeup.
For years, my makeup of choice was M.A.C., sold online; at cosmetics counters in high-end department stores and in exclusive M.A.C. stores, worldwide.
It’s been some time since M.A.C. and I parted company and for one reason only—the ever-increasing cost of the M.A.C. line of cosmetics is enough to give me a heart attack!
It took a while, but with considerable research and many trials (and errors), I replaced each of my M.A.C. items with one of these best drugstore makeup products. My criterion was that the replacement had to be cheaper, but of an equal or better quality.
While my new choices are available in drug and discount stores like Walgreens, CVS, Rite Aid, Target, Ulta and Walmart, I order online. I can get everything on this list at Amazon, in a single order. I routinely check and continue to find that Amazon’s prices are very competitive, and routinely cheaper.
Purchasing my best drugstore brands makeup online works for me because not every drug or discount store carries the full line of every brand.
Best Drugstore Makeup Brands, Products
I got hooked on M.A.C. Prep+Prime Skin ($33) primer because it improves the application of foundation and powder. I’ve learned that starting with a good primer makes everything that follows that go on so much better.
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For many years I used M.A.C. Studio Fix Fluid ($33) in color C3.5. Good news—I’ve found an alternative I like even better.
I replaced M.A.C. Studio Fix Powder Plus Foundation in color C3 ($33) with this drugstore alternative.
I’ve replaced the tiny single color containers of M.A.C. Eye Shadow in Slate ($18 each—ouch!) with …
I’ve replaced M.A.C. eyeliner pencil ($19) with Prestige Waterproof Eyeliner, color Expresso
NOTE: The color Expresso can be difficult to find, but seems to be always available to purchase in all the other colors as well, directly from Prestige, $8.
M.A.C. Extended Play Perfect Lash Mascara is excellent but at $24, not THAT excellent!
For years I’d worn M.A.C. lipstick in color Sequin ($23) and flinched at even the idea of making a switch.
My current M.A.C. Powder Blush ($25) replacement is Flower Beauty Flower Pots Powder Blush (Sweet Pea.)
This is the first eyebrow product I have ever used, so I cannot compare it to anything at M.A.C.
*I really love this Duo Eyebrow Brush, which I found at Amazon (you may find something similar in your drugstore). It’s the perfect angle and has the round brush on the opposite end, which is super useful as well.
Overall, I figure that I’ve cut the cost of makeup by more than 60%—without sacrifice by sticking to my best drugstore makeup brands, products. And in almost every case, I’ve enjoyed a big improvement. I could not be happier.