I couldn’t pass it up, and I mean that literally. Someone had dumped it right in the middle of my shortcut through the back of a neighborhood shopping center. I had two choices: Hit it head-on or stop to investigate.
Closer examination revealed a unique piece of furniture. It was a child-sized, solid wood, combination five-drawer-dresser-wardrobe. I dragged it to the side of the road and found it to be fairly intact. It would need a little work, but it had definite possibilities. Even in its needy condition, it was FREE!
Had this item appeared in the classified ads or at a garage sale with a price tag, would I have been so eager? Not likely. It wasn’t on my list of needs, or even my wants. But FREE? That’s different. I’ll take it!
Haven’t we always believed that FREE means we get something for nothing? That, if it’s free, it’s good? That there’s no obligation, no strings attached? Well, we shouldn’t believe that.
Rarely does anything really come for FREE. Before you accept anything that seems to be FREE, you should look for the hidden price tag.
Price Tag: A Purchase. FREE with purchase only represents something free to you if you would have made the purchase anyway. If the freebie is what closed the sale, you didn’t get anything for free at all. You only paid less than you would have otherwise.