It’s difficult to pinpoint exactly when it happened, but sometime over the past decade or so, the general population of this country formed a belief that bottled water is better than tap water—safer and healthier, too.
It’s possible that the trend started in 1976 when the chic French sparkling water, Perrier, was introduced to the world. There it was elegantly bottled in its emerald green glass in an era of glitz and excess. Who could resist? What could be more blatant than to package, sell and consume what most of us in the western world consider a basic human right easily supplied through the convenience of a home faucet?
It is pretty ingenious how the bottled water industry has convinced millions of people to pay between 240 and 10,000 times more to purchase water in a bottle than to get it from the supply we’re already paying for that comes out of the taps in our homes!
TAP WATER IS CHEAPER
These days a 16-ounce bottle of “spring” water goes for about a dollar, which works out to about $8.00 a gallon—twice the cost of milk, and about par with bottled soft drinks. Home delivery of water in those great big, heavy bottles is less per gallon but still around $40 a month, according to online averages.